Being the Last Speaker at an Event Sucks—Unless You Tear It Up Like This

When Ben Parr, the author of Captivology: The Science of Capturing People’s Attention got on stage at the West Coast Contently Summit, there was a pop. The bartenders at Tank18, the hipster San Francisco wine tasting room where the event was held, were starting to open wine bottles for attendees. Then a guy waltzed out with a bowl of steaming hot meatballs and set it on the bar.Read the full article