Blockbuster Content Marketing Success: Xerox Marketing VP Jeannine Rossignol #CMWorld

by Lee Odden
Everything is bigger on the silver screen: hopes and dreams, heroes and villains, successes and failures. Simple human drama can become mythical when projected onto a giant movie screen. We go to the movies to laugh, cry, and gasp along with our fellow moviegoers, all of us sitting in the dark together sharing the experience.Read the full article