Creating a Viral Environment to Serve Your Customers

by Daniel Beulah
The impulse to share something new with someone else is a natural and universal trait. But in the age of the Internet, why are some things shared while others are not? What causes a piece of content to go viral? To help answer this Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down with Jonah Berger, author of Contagious: Why Things Catch On, to learn ...Read the full article

Creating a Viral Environment to Serve Your Customers

In this interview from MarketingSherpa Email Summit 2015, Courtney Eckerle, Reporter, MarketingSherpa, discussed with Jonah Berger, Marketing Professor, The Wharton School, and author of Contagious: Why Things Catch On, how an email marketer can create a viral environment. Berger discusses what psychological factors help scientifically explain why people share things either face-to-face or online. He also touches on two major pitfalls for marketers to avoid when trying to go viral. To gain access to 15 full session replays from MarketingSherpa Email Summit 2015, go to http://www.marketingsherpa.com/replays.