How-To: Use Google Analytics to Support Content Marketing

We’re all about content marketing, but it has to be measurable. There are a number of specialized tools for content marketers, but Google Analytics is often the first tool we use to set the foundation. With GA’s features we can leverage nearly every point in the content creation process, from brainstorming and targeting to campaign measurement and optimization.Read the full article

5 Content Analytics Hacks to 10X Views and Shares

You spend all this time curating content, but how do you get people to actually read it – better yet, share it? Watch this webinar with data analytics experts WordStream Founder Larry Kim and BuzzSumo Director Steve Rayson to learn how to stop wasting time guessing how to do content marketing right and build a winning strategy based off proven data. You’ll leave with 5 easy data analytics tricks to amplify your content, get more shares, more traffic, and ultimately more conversions. In this webinar you’ll learn how to use social analytics to answer to these 4 key questions: - What topics are my audience interested in? - How do they find my content? - What format moves them to convert? - What content works for my competitors