Is 'Attention' the New Metric Video Advertisers Need to Pay Attention To?

by Greg Jarboe
Multi-tasking and cross-device usage means TV ads are getting less attention than video adsVideo Advertisers Beware: When viewers get distracted by their device, ad recall drops by a massive 43% The recent IAB Digital Video Marketplace featured a panel discussion entitled, “Accelerating Metrics and Measurement: The REAL KPI’s Driving Video Adoption.Read the full article