Lead to the sale

by Ellen Finkelstein
There are many ways to sell a product — in a webinar or on a sales page. But however you do it, you must lead to the sale. What I mean by that is that your content must lead people to the conclusion that they need to buy your product. People especially have difficulty doing this in a free webinar, in which they provide free content. You can’t just slap on a product offer at the end.Read the full article