Study: Top Performing Email Campaigns Generate 1 Forward For Every 21 Emails Opened

by Amy Gesenhues
According to a newly released email study focusing on forward rates, top performing email campaigns earn one forward for every 21 emails opened, while more average-performing campaigns generate one forward for every 370 opens. Email testing and analytics company Litmus analyzed 400,000 email campaigns that earned, at minimum, 500 opens between January 2013 and March 2015.Read the full article