The 4 Elements To Launch A Successful Influencer Campaign

This is a guest post from Misha Talavera, cofounder and CMO, NeoReach. Influencer marketing is changing the way brands interact with communities and customers. A recent study in the Journal of Consumer Research formalized what we all intuitively knew: people form their opinions about products and brands based on the opinions of those they follow on social media.Read the full article