The Marketing Impact of First-Party versus Third-Party Data

by Douglas Karr
Despite data-driven marketers’ historic reliance on third-party data, a new study released by Econsultancy and Signal reveals a shift in the industry. The study found that 81% of marketers reporting they obtain the highest ROI from their data-driven initiatives when using first-party data (compared to 71% of their peers in the mainstream) with only 61% citing third party data.Read the full article