5 Reasons Why Display Advertising Will Never Die

by Peter Minnium
“Display is dead,” glibly chirped the very senior agency executive at a recent meeting of six dozen impressively pedigreed brand marketers and agency leaders. I was a guest at the confab — and this was a good thing; if it were my meeting, I would have verbally boxed this digital “guru” in the ears. You see, I have reached my wits’ end.Read the full article