Are Conferences Worth It? How Can They Be Better? With Mack Collier on Marketing Smarts [Podcast]

One of the best things about attending industry events is what my friend C.C. Chapman calls "hallway magic"—running to friends you had no idea would be there but you're incredibly happy to see. Hallway magic was in full effect recently at the Y'all Connect conference in Alabama, where I ran into Mack Collier, author (Think Like a Rock Star), social strategist, and good frie ...Read the full article