Best Practices for Adding a Store Locator to Your Site

by Jennifer Slegg
As a frequent traveler, I use the store locator on a company’s website all the time. While some sites surpass expectations (thank you Starbucks!), others are so poorly done that I am likely to either skip a planned trip to the store or end up at a competitor’s website and business instead. Here are the most common issues I come across with store locator pages, and how you can ...Read the full article