Corporate Social Media Success Requires an SMM Tool

by Douglas Karr
It’s not too often that I tell people they have to buy a tool… but if you’re managing social media, you have to buy a social media management (SMM) platform. And the larger the company, the better the tool needs to be to monitor social media for research of your industry, identification of influencers, mentions of your brand (not just hashtags or direct responses, publish on s ...Read the full article