Facebook’s new mobile ads show off 360-degree views and vertical videos

Facebook ads of the future are going to be difficult to ignore. At Cannes Lions yesterday, the social network showed a prototype of a fully immersive ad experience that goes beyond links and carousels. Facebook created an advertisement that is an interactive, 360-degree experience that is navigated with the user’s finger. Users won’t leave the app when they click on the ad.Read the full article