How to Use the 5 Stages of Audience Awareness to Dominate Online

In the last episode of Rough Draft, Demian Farnworth walked you through the magic that is an Upworthy headline as an introduction to a concept called “The 5 Stages of Audience Awareness.” The actual name is “The 5 Stages of Market Awareness” — a concept originally developed by Eugene Schwartz. But Demian modified it for our purposes. Every product or idea goes through these stages.Read the full article