The Revolution Will Be Curated: Here's What That Means for PR

Are you a good pool player? And what does the game have to do with PR? Pool pros don't just sink the shot in front of them. They consider the playing field and how to best position the cue ball to run the next shots. Similarly, these days PR is not just about getting the immediate coverage: It is also about the "next shot," or secondary (read: curated) coverage that can mak ...Read the full article