Traditional TV Ad Spend to be Overtaken by Internet Ads by 2020

by Michael Levanduski
According to a recently released report from ZenithOptimedia, the total ad spend for digital advertising will surpass that for television by 2020. This is a major milestone in digital marketing since TV has long been the dominant place where brands would spend their advertising dollars. For those who advertise on TV, however, it isn’t all bad news.Read the full article