4 tips to optimize your Gmail Sponsored Promotion (GSP) campaigns

If you’ve been lucky enough to tread the murky waters of a Gmail Sponsored Promotion (GSP) advertising campaign, you’re likely looking for ways to cut your CPA. GSP budgets are often large and contain a very important marketing initiative, which increases the stress level for an advertiser. GSPs are like a rollercoaster of emotions and require more attention than the average ...Read the full article