AdWords Update Combats "Fat Finger Syndrome"

by Emily Alford
Google is battling inaccurate click through measures that artificially inflate costs with new guidelines for what constitutes a click. According to an AdWords blog post, 50 percent of touchscreen clicks are accidental. To expand on their efforts to reduce accidental clicks, Google has instituted three main measures to prevent advertisers from paying for accidental clicks.Read the full article