German site Heftig modeled itself after Upworthy and what happened next will blow your mind

by Lucia Moses
Three years ago, Upworthy burst on the scene with a recipe of feel-good, mission-driven videos packaged up with viral headlines. Upworthy is pivoting from its aggregation roots to focus on original content as its traffic has dropped precipitously from a peak of 50 million last summer. But that hasn’t stopped others from riffing off Upworthy’s successful formula.Read the full article