MTV International’s ‘massive rebranding’ includes user-generated on-air platform

MTV ceased being “music television” so long ago, it’s become a cliché to point out the irony baked into the network’s name. Musically minded shows like “Headbangers Ball,” “Yo! MTV Raps” and “TRL” were nixed years ago in favor of teen moms and the cast of “Jersey Shore.” But it’s not just the unstoppable modern reality TV phenomenon that’s changed the network.Read the full article