State of Content Marketing: B2B Tech

by Amanda Walgrove
We really don’t think about content marketing as being part of our funnel. It’s part of our mission. —Rand Fishkin, co-founder, Moz B2C marketers can’t have all the fun. Sure, they can get an SNL star to spoof Fifty Shades of Grey like Audi did, or create a blockbuster movie entirely about their product like LEGO.Read the full article