Stop Jargon From Killing Your Conversions

Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies of all sizes use jargon on their websites, and they’re all fallacies. As well as taking a look at why I believe that’s the case in this post, I’ll also highlight some of the benefits of banishing jargon, such as improving the way po ...Read the full article