Travel Marketeer: Putting Travel Personas to Use, Part II

by Karen Amundson
Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we share ideas on how to utilize traveler personas to optimize ad creative. Last week, we discussed different types of traveler personas and how to build ...Read the full article