7 Ways to Ruin Your AdWords Campaigns

Let’s start with the obvious. You use AdWords. I use AdWords. Everybody uses AdWords. There’s an entire industry built around using AdWords. Keyword phrases like “PPC management” and “AdWords consultant” currently go for around $30 a click. Why? Because love it or hate it, Google is king. Here’s the problem. Optimizing AdWords is hard, time consuming, nit-picky work.Read the full article