Ground Signal Looks to Help Brands Understand Location — And Influence Consumers

With the rise of location-based tools on social media, it’s becoming more and more important for brands to know who is saying what about their locations in real-time. Location-based audience platform Ground Signal, which came out of stealth a couple of weeks ago, is banking on the idea that the ability to decipher these social signals and potentially influence specific peopl ...Read the full article