Proving the Benefits of Pay Per Click Beyond the Initial Conversion

by Jennifer Slegg
Particularly in this time of multi-screen research and shopping, booking and ordering, where it’s often hard to place a user’s paid visit on mobile to a sale received on a work PC, for example, you may want to justify investment in mobile and in some shorter tail keywords. These often appear not to directly convert to the primary KPI (revenue raising or lead generation).Read the full article