The One Irrefutable, Universal Law of Podcasting Success

by Jerod Morris
There is no secret to podcasting success. There is just this: Show up. Show up reliably. Show up reliably over time. Showing up isn’t half the battle. It’s not 90 percent of the battle. It is the battle. It’s the battle for audience attention — that grueling war of attrition in which attitude always triumphs over aptitude.Read the full article