The word from Cannes: Ad tech isn’t sexy, but it lets creatives do their best work

By Avi Goldwerger, VP, Marketing, Integral Ad Science As we reflect on our time at Cannes, the connections we made, the lessons we learned, and the inspirations we had, let’s also consider the following: creativity increasingly emerges in advertising in unexpected ways. As a marketer, I consider myself lucky.Read the full article