This Week in Content Marketing: Content Marketing Now Definitive Industry Term

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss why it’s a big deal that two associations – one in Germany and one in Asia – have adopted names that incorporate content marketing. We show some healthy skepticism toward ArticleBunny, a new website that connects writers with brands ...Read the full article