Badass Visual Branding for Your Blog | Adventures in Visibility with Andrea Beltrami

by Denise Wakeman
By the end of a mini-course on creating branded blog images, taught by Andrea Beltrami, I knew I was going to hire her to help me with the visual branding for my blog and other marketing images. She is sassy and savvy, both qualities I like, and most importantly, Andrea is talented with a keen eye for what works.Read the full article

Adventures in Visibility | Andrea Beltrami: Badass Visual Branding for Your Blog

http://adventuresinvisibility.com | Andrea Beltrami: Badass Visual Branding for Your Blog* By the end of a mini-course taught by Andrea Beltrami, I knew I was going to hire her to help me with the visual branding for my blog and other marketing images. She is sassy and savvy, both qualities I like, and most importantly, Andrea is talented with a keen eye for what works. I hired her and immediately received feedback about what I wanted, what would work and what wouldn't along with suggestions for how to improve my visuals all around. Andrea helped me create a simple, attractive and recognizable look for my blog and quote images. That’s why she’s my guest on Adventures in Visibility, so you can get a dose of Andrea’s badass visual marketing savvy. Andrea 'Dre' Beltrami is a straight shooting, wine guzzling, sassy California girl who in 2012 traded in her miserable day job for her lifelong dream of self-employment. Over the last two years Dre has helped solopreneurs and small business entrepreneurs from around the world create a vision for their voice. She helps entrepreneurial badasses propel their online success by creating branding and visual strategies that reflect their unique personality and style. To learn how to create an instantly recognizable brand that conveys your passion, purpose, personality and voice head over to http://TheBrandedSolopreneur.com and join her Badass Solopreneur Society today. It’s your right to be heard and she can help you do just that! On the Hangout we discuss: ➽Defining your branding guidelines is exactly where brand recognition starts ➽Consistency leads to familiarity and familiarity leads to know, like and trust ➽You need to convey your uniqueness online and branding can help you do that ➽We're visual creatures, more now than ever, so you're missing out on connection and deeper exploration if you don't create visual content for your audience to devour Timestamp: 0:14 How to use visual branding to boost your visibility on your blog 3:57 When did Andrea discover design was her calling? 8:41 What is a styleguide and how do you figure out what it is? 9:47 Guidlines are the bones of entire branding 12:07 How do we bring the styleguide to a blog 13:56 When do you start integrating brand guidelines? 16:15 How does having brand guidelines save you time? 16:50 How does consistency contribute to the know, like and trust factor? 20:01 How Denise developed brand for the Blog Squad in 2005 22:12 How does Andrea help clients tap into their uniqueness? 24:54 What are the five adjectives that describe you? 27:04 How does Andrea convey the importance of visual marketing to her clients? 28:08 What's the biggest barrier to integrating visuals on a blog? 32:35 What's Andrea's most memorable adventure? 34:17 Where to find Andrea online Dre's social links: Google+: https://plus.google.com/u/0/101476725538004349099 Pinterest: https://www.pinterest.com/brandingbadass/ Facebook: https://www.facebook.com/TheBrandedSolopreneur Twitter: https://twitter.com/drebeltrami Instagram: http://instagram.com/drebeltrami Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa Prefer to listen? Subscribe to the Adventures in Visibility Podcast here: http://AdventuresInVisibilityPodcast.com If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com