How did W4 Make It?

by Pace Lattin
Share ! tweet Heather Vale of Performance Marketing Insider speaks with Mason Wiley, Chief Marketing Officer for w4. In this interview at Ad:Tech SF, find out more about the performance-based ad network including what sets them apart from other ad networks, h ...Read the full article

w4 at Ad:Tech SF

http://PerformInsider.com Heather Vale of Performance Marketing Insider speaks with Mason Wiley, Chief Marketing Officer for w4. In this interview at Ad:Tech SF, find out more about the performance-based ad network including what sets them apart from other ad networks, how they help you monetize better, why they're selective about advertisers and publishers, what it takes to qualify for their standards, their view on quality vs. quantity, what verticals they specialize in, and more. Find out more or sign up as an advertiser or publisher at w4.com.