3 Effective Ways to Kickstart Your B2G Inbound Marketing Strategy

by John Beveridge
Is your B2G marketing delivering the ROI you expect? Right now, there's a considerable gap between the content B2G marketers are offering to government buyers, and the content that those buyers actually use to make decisions. According to the Federal Marketing Review 2015 from Market Connections, the top three types of content favored by government buyers are research reports, ...Read the full article