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forbes.com - 35 readers, 543 Tweets - Content marketing has been mainstream for a couple years now, and mistakes that were commonly made in its infancy are no longer justifiable. Most businesses can’t afford to continually create new content just for the sake of creating content; a mature content strategy will ensure that content is being used [...]
forbes.com - 23 readers, 292 Tweets - Ah, the elusive “buzz.” As business owners, we chase after it, hoping it will drive traffic and sales. But word of mouth marketing isn’t something you can force; there is no surefire strategy you can use to get people to talk (positively) about your business. Of course, the best way to [...]
inc.com - 15 readers, 371 Tweets - It can be scary to speak up and voice your opinion. But there are more reasons to do so than not; here are 7 reasons to never hold back your opinion. Speak up!
forbes.com - 15 readers, 144 Tweets - Facebook’s declining organic reach goes by many names: some of the most ubiquitous being the Filtered Feed problem, Facebook Zero and my personal favorite, Reachpocalypse. Fancy names aside, the problem remains the same – page owners are frustrated by their inability to get their organic posts in front of their [...]