AOL To Takeover Microsoft Display Ad Business; Bing To Power AOL Search

by Danny Sullivan
In a deal announced today, AOL will takeover display ad sales for Microsoft, which includes mobile and video ads. Microsoft will continue to maintain Bing and its associated search ads business. As part of today’s news, Microsoft has signed a 10-year deal for AOL to be powered by Bing, ousting Google from that role, as of January 2016. — this story is dev ...Read the full article