How Live Nation Used Facebook’s Atlas to Promote Madonna’s Tour

by David Cohen
Concert promoter Live Nation used Facebook’s Atlas advertising platform to tie a 66 percent boost in purchases during Madonna’s 2015 “Rebel Heart” concert tour to mobile. The campaign for Madonna’s tour marked Live Nation’s first global, end-to-end tour launch with Atlas, and it relied heavily on applications and mobile, including search, social and programmatic/video display channels.Read the full article