Mobile Video Ads Are About The Story Without The Sale

by Douglas Karr
Google just released the results of a new experiment that’s quite impressive and should be watched by anyone looking to expand its video reach to the mobile device. Simply put, the in your face advertising model of yesterday just doesn’t work on our mobile device. Working with Mountain Dew, BBDO produced three different videos. The first was putting a television ad on the mobile device.Read the full article