On-Demand Economy: Local Media Growth Engine or Death Knell?

by Michael Boland
Local on-demand services continue to dominate press and investor attention. And it’s inherently a local story, so it has likewise snagged the attention of the local media world. But the elephant in the room is the degree to which on-demand could displace local marketing as we know it. In other words, local marketing in basic terms is an upfront investment to generate demand a ...Read the full article