Search Beats Display: Microsoft Says Bing Is A Sustainable & Standalone Multibillion Dollar Business

by Danny Sullivan
Think search advertising is boring, and that it’s all about programmatic and display these days? Microsoft’s move today to dispose of its display business but keep search shows how powerful and unique search remains. As announced today, Microsoft is ridding itself of its display ad sales business. That something it feels can be handled just as well by farming it out to AOL and AppNexus.Read the full article