The One Ingredient Your Content Marketing Program Is Missing

by Joe Pulizzi
Through keynote talks, workshops, and webinars, I’ve had the opportunity to present on the topic of content marketing more than 200 times in the past four years. In almost every one of those presentations, I relayed the following information: “Content marketing doesn’t usually fail because of content quality. The main reason is because it’s inconsistent or it stops.Read the full article