Use Google Analytics To Stop Wasting Remarketing Dollars On People That “Just Aren’t That Into You”

by Susan Waldes
Remarketing is a powerful way to gain incremental conversions. After all, there is no better audience for buying your product than the one that is already familiar with it. Your visitors are warm prospects, and your remarketing pushes them right down the funnel. But wait, is that always true? Is every person who visited your site actually in-market for your product? Or, are ...Read the full article