Blogging vs. PPC: Which should you spend your marketing money on?

by Peter Brooke
Find out which marketing method is right for your business There’s a lot of discussion these days about where businesses should spend their online marketing money: on content marketing like blogging, or on paid marketing like PPC (pay-per-click) ads? In a perfect world, you could fully invest in both blogging and PPC marketing strategies; after all, blogging and PPC can complement each other an.Read the full article