Brand Newsroom 42: 30-Second TVCs and the 2×4 Approach

Andrew Wolk’s article, ‘Time is running out for the 30-second TV commercial’ has predicted an imminent death for 30 second television advertising slots. Where will brands turn when this old favourite dies out? The Brand Newsroom team offer their own predictions about the future of advertising in the face of this significant change.Read the full article

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