Facebook Tries Out New 10-Second Video Ad Option, Offering Advertisers Cost-Per-View Rate

by Amy Gesenhues
Facebook is mixing up its video ad cost options, testing a new way to charge advertisers that allows them to pay for a video ad only if it has been viewed for a full ten-seconds. According to a report from Adweek.com, the new video ad cost structure is a part of a global test being tried out on big-brands that currently use Facebook’s Power Editor and API tools for campaign management.Read the full article