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forbes.com - 17 readers, 253 Tweets - NEW YORK (January 8, 2015) — Data-driven marketing has delivered demonstrable results in terms of customer loyalty, customer engagement and market growth. Organizations that are “leaders” in data-driven marketing report far higher levels of customer engagement and market growth than their “laggard” counterparts. In fact, leaders are three times ...
adage.com - 15 readers, 75 Tweets - Sponsor Post by Neustar Maximizing a data investment is activation, leveraging the most valuable data for more effective advertising and improved results.
adage.com - 15 readers, 2 Tweets - By E.J. Schultz - 14 minutes ago
clickz.com - 17 readers, 140 Tweets - A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue.
forbes.com - 17 readers, 658 Tweets - Too often, a conversation results in wasted time — and nothing productive to show for it. Whether you’ve run into someone at a conference or you have a scheduled call, you can use specific tactics to have a more meaningful conversation. Here are 13 ways to add meaning to your [...]