‘It’s unnatural': What agency creatives really think about vertical video

by Shareen Pathak
Last week wasn’t a good time to be a vertical video hater. First, in a mind-numbingly boring presentation tailored to doddering CMOs everywhere, Evan Spiegel last week released a new video to go along with his Cannes Lions presentation touting “3V videos.” (The three “Vs” stand for vertical, video and views.Read the full article