Keeping Customers Consistently Engaged Using Relevant Email Content

by Daniel Beulah

Keeping Customers Consistently Engaged Using Relevant Email Content

In this interview from MarketingSherpa Email Summit 2015, Kate Ellis, Marketing Analyst, and Jeff Koleba, Vice President of Marketing and Programming, Churchill Downs (home of the Kentucky Derby), both of Kentucky Derby, discussed why relevance is important with email marketing, the struggles of keeping customers engaged between sales cycles and how being too engaged with your product can actually be dangerous for a marketer. To gain access to 15 full session replays from MarketingSherpa Email Summit 2015, go to http://www.marketingsherpa.com/replays.

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