Oprah, Magic, and Muggles: How to Sell Books With Social Media

It’s time for bestselling author J.K. Rowling to announce the release of her long-awaited autobiography, Oh, Magical Me. With press interviews and fan events across the nation, the day will be packed with activity. The next 12 to 24 hours are crucial. Here are the apps that will drive social traffic, increase pre-sales, and measure the day’s success. It’s quiet in the office.Read the full article