Puppy Love: Inside Purina’s Ambitious New Content Play

by Natalie Burg
Life with a new puppy is tons of fun. It’s also a frustrating series of trials and errors. Purina, the pet food company, is learning that launching a new content site isn’t much different. Its new content site was launched with “Puppyhood,” a Purina/BuzzFeed video collaboration that racked up 4 million views in two weeks.Read the full article

Dear Kitten

Cats everywhere are promising big changes for a taste of wet cat food. What will your cat do? Tell us: http://www.IfYouFeedMe.com Subscribe to Friskies YouTube channel: https://www.youtube.com/user/PurinaFriskies


This man found a soulmate in a puppy and it's adorable. Grow up right from the first bite. Visit https://puppyhood.com/ for all things puppy. Music by Brooms https://brooms.bandcamp.com/