Research Reveals that Offline Word-of-Mouth Recommendations Lead to Online Research

by Cynthia Diaz Shephard
Research Reveals that Offline Word-of-Mouth Recommendations Lead to Online Research June 30, 2015 - Posted by Cynthia Diaz Shephard to News A new study has found that, in about one-quarter of the cases, offline word-of-mouth recommendations—from trusted sources—lead to online research. This means that, not only may websites validate word of mouth, some website visits are pr ...Read the full article